top of page

FlyFive, FlyFive Oxford UK, David McRobert, David McRobert Oxford UK, Aviation consultancy services Oxford UK, Aviation advisory services Oxford UK, Aviation consultants oxford UK, Advice for private jet owners Oxford UK, Guidance for business aircraft owners Oxford UK, Advice for private helicopter owners UK, Advice for turboprop aircraft owners UK, Business Aviation Consultants Oxford UK, Business Aviation Advisory Services Oxford UK, Commercial Aviation MRO consulting Oxford UK, Maintenance, Repair & Overhaul (MRO) UK, Commercial Aviation Aftermarket UK, MRO and Aftermarket strategies UK, Urban Air Mobility consulting (UAM) Oxford UK, Sustainable aviation strategies UK, Aviation strategic consulting Oxford UK, MRO competition strategy UK, MRO business development strategy Oxford UK, MRO M&A strategy Oxford UK, Business aviation competition strategy Oxford UK, Business aviation development strategy Oxford UK, Business Aviation M & A strategy UK, Electric aviation UK, Flying taxi UK,

Business

Development

Strategy

Developing a powerful and motivating Business Development Strategy is a fundamental building block for all aviation and aerospace businesses

Clients that normally approach FlyFive for help with Business Development Strategy are usually either

aviation businesses that need assistance energising their growth aspirations, or

non-aviation businesses that need advice and guidance to help them better understand and explore new aviation market opportunities

Whilst a Competitive Strategy will define the ingredients your business needs in order to build a competitive advantage and achieve success, a Business Development Strategy will provide the roadmap to follow to deliver that success. As such, one often immediately follows the other.

Every business is different, but the basic building blocks are similar. Start with a thorough fact-based understanding of your market(s) and clearly substantiate how and why your value proposition makes your offer(s) different and better than those of your competitors. If you don't have an obvious competitive advantage, but believe growth is still achievable for other realistic reasons, your strategy should clearly identify why and how those reasons are valid.

Your Business Development Strategy should serve as the guide for your sales & marketing effort, defining exactly what type of customer should be targeted and why your value proposition will be attractive to them. It should also help define a broader set of initiatives including what channels to market should be utilised and when.

FlyFive believe that Business Development Strategies must include specific stage targets, built around a realistic and agreed budget. In our experience these strategies should normally look forward 2 to 3 years minimum, and they should be updated at least every 12 months. Duration can be shorter, but are they usually need mid to long-term view because they often include include elements such as stakeholder relationship development and brand building; initiatives that inevitably take time.

If you would like to discuss how FlyFive may be able to offer you assistance with your Business Development Strategy, please contact us for an exploratory discussion.

bottom of page