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Competitive

Strategy

Building a strong market proposition that is fully understood and valued by your target customers is fundamental to building competitive advantage. Achieving this objective is the cornerstone of FlyFive strategic services

Ensuring your business is fully competitive, and maximising your opportunity to win new business, are the cornerstones of every business' strategy. Aviation markets are dynamic, complex and highly competitive, so regularly and critically re-evaluating competitive strategy is vital for long-term success.

FlyFive can help you better understand your markets and develop stronger competitive strategies. To do this and get the right results, we first need a thorough fact-based understanding of the market, which means the following: -

Customer needs, now and in the future

How the market is segmented

What competitors are offering

Market perceptions of our client and key competitors

Most importantly, we gain the real facts by interviewing customers and other stakeholders. We find out what is really important, what are the key market perceptions and misconceptions, and we assess what are the actions that could be taken to really make a difference.

To get the right answers, the right questions must be asked, and that needs people that know the market well. Understanding when to probe and change tack are vital in order to uncover the kind of insights that will help shape a winning strategy. As a third party, we have license to ask the type of question that would be very difficult or awkward for our clients to ask.

Armed with 'the facts' we then assess exactly how our client is positioned in the market and how their value proposition stacks-up against competitors. Armed with new perspectives, fresh insights and new ideas, we'll then develop the strategic options to build competitive advantage and create a stronger and more powerful positioning for your business.

A final thought... if you are increasingly competing on price... history demonstrates this is rarely sustainable... so you almost certainly need a better solution.

If you would like to discuss how FlyFive may be able to help you build a more effective aviation or aerospace Competitive Strategy, please contact us for an exploratory discussion.

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